Health is Wealth

   SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026 Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place. This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities. One of the Gold Awards recognized SM Lanang’s Mindanao Art for Excellence in Cultural Storytelling. More than an art initiative, the campaign transformed the mall into a platform for Mindanao’s artists, showcasing local creativity while fostering a deeper appreciation for Mindanao’s rich artistic heritage. By bringing art close...

     SM Expands ‘Green Recycling Machine’ Network to Boost Nationwide Recycling What if your used plastic bottle could become part of something much bigger? Through the right machine it can! SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers. The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall, customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling. SM Green Recycling Machines are now available in key locations across Metro Manila, Batangas, Laguna, Cavite, B...

  Beyond Retail: The Strategic Evolution of SM Supermalls Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year. "Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most." Expanded and Reinvented Spaces Above image: Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer dem...

      Everyday Actions Matter: SM’s Guide to a Cleaner, Greener Future The SM Waste-Free Future (WFF) Manual from SM Prime Holdings Inc. (SM Prime) has made it easier to contribute to the answer for improved waste management practices. The 17-page visual guide, which was introduced during SM’s first Sustainability Expo, provides a straightforward and user-friendly resource on how anybody may interact with waste management touchpoints found at their favorite SM Supermalls. “The easiest way to adopt sustainable practices is a two-pronged approach,”  said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio.  “The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” The manual combines text and visuals to enhance the “Learn – Practice – Champion” workflow, a three-step approach to make these practices easy to ...

   Women Who Lead: Celebrating Filipina MSMEs at SM Supermalls Successful Women Strong Network event launched at SM Lanang showcasing women-led MSMEs. L-R: Irene Boey Lin Fong, Chairperson of AWEN Singapore, Toukta Chounramany, Focal Point of AWEN Laos, Rhoda Caliwaran, Chairperson of WomenBizPH, Maika Nurhayati, Focal Point of AWEN Indonesia, Baby Montemayor, Trustee of Women Biz PH Davao, Mylene Abiva, Trustee of WomenBizPH, Mr. Lin Fong and Russel Aldaba, SAVP for Marketing in Mindanao of SM Supermalls. The  WomenBizPH Trade Fair successfully launched at SM Lanang Premier from March 12–14 , showcasing the inventiveness, tenacity, and expanding influence of Filipina micro, small, and medium-sized firms (MSMEs). The three-day trade event, which was organized by  WomenBizPH   in collaboration with SM Supermalls,  brought together motivating female entrepreneurs and featured a colorful assortment of proudly local goods, from artisanal pastries and handcrafte...

     All Eyes on Mindanao: Where Icons Are Made at SM Supermalls To be honest, Mindanao has never played a supporting role. We proceed with a certain assurance. We are astute, fearless, and certain of our goals. To reveal who the main character is, we don’t have to be loud. And since we are aware of the iconic quality we offer, where do we spend our time? It must, however, stay up. The atmosphere, the spirit, the encounter. The good news is that fresh firsts are emerging throughout Mindanao, firsts capable of keeping up and setting the standard at your favorite mall, SM Supermalls—the mall of firsts. The Opening Act: Serving Cravings And Lewks Because once the plans are locked, it’s never just about the food. It’s about how you show up. The table becomes the backdrop, the look comes together, and suddenly your first act is in full motion Soul Kitchen / Fast Fresh Some scenes call for comfort, and at the first soon to open  Soul Kitchen/Fast Fresh  in SM at the e...